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Who is the equestrian audience?
Title Sponsorship: Diamond Class Sponsorship
Official Service/Product Sponsorship: Platinum Class Sponsorship
Gold Class Sponsorship
Other Sponsorship Opportunities Available
Who is the equestrian audience?
Equestrian Sports Participant Demographics (Source: USA Equestrian) profile of 80,000 members and on-site audiences.
- Industry statistics indicate that females comprise the majority (85%) of USAE participants. The average age is 39 years old.
- Estimated consumer expenditures by USAE membership each year: $2 billion.
- 40% report an individual income in excess of $150,000 per year
- 80% have a minimum four-year college degree
- The average home value is $412,000
- 81% own their primary residence
- 15% own a second home
- 43% travel on airlines more than 16 times a year
- 78% are members of frequent flier program
- 97% hold one or more credit cards
- 55% of the automobiles owned were purchased last year
- Average number of equestrian events participated in each year: 14
- Average number of horses owned: 5*
*Information taken directly from Stadium Jumping Inc. Title Sponsorship: Diamond Class Sponsorship
One sponsor per event is given the exclusive privilege of title sponsor. Title sponsor receives naming rights for the event, and for the showcase class at the event. The sponsor's name and title are featured in all press releases, on our Web site with links to sponsor’s site, in all advertising, and in all promotional materials issued by the show. In addition:
- Trophy recognition and awards presentation, interaction with the athletes during the event
- Logo, trademark, and /or corporate colored obstacles in the main and auxiliary arenas
- Promotional photographic opportunities before and after the event
- On-site signage and display in the main competition arena, and all auxiliary arenas plus at the entrance to the show facility
- Public address announcements throughout the event
- National media recognition when applicable, radio and television broadcast opportunities
- Web site links
- Identification on sponsor board
- Identification on souvenir publication
- Premium display /vendor space in multiple locations
- Full-page advertisement in the event's official horse show program
- VIP Treatment
The Diamond Class Sponsorship goes to organizations or individuals committing $5,000 or more towards event prize money. (Equal value of sponsor product may be acceptable as trade in exchange for cash value.)
Official Service/Product Sponsorship: Platinum Class Sponsorship
Promotional exposure of your product or service as an exclusive product endorsed by Eden Park Equestrian Complex for various competition series. The official Product/Service package includes:
- Product or service named “Official Product of Eden Park.” Official product title would be used in all press releases, advertising, and promotion materials distributed by Eden Park Equestrian Complex
- National media recognition when applicable, radio and television broadcast opportunities
- Logo trademark, and /or corporate colored obstacles in the main and auxiliary arenas
- Product exclusivity over the entire sponsored series of events
- Identification on souvenir publications and materials
- On-site signage and display booths in the main competition arena, and all auxiliary arenas, in high-traffic areas plus at the entrance to the show facility (Banners/signage to be provided by sponsor)
- Frequent public address announcements during all events
- Multiple vendor space or display space for product promotion in agreed upon high-traffic areas
- Full-page advertisements in all horse show programs (Camera-ready advertisement provided by sponsor)
- Rights to advertise affiliation with Eden Park Equestrian Complex in advertising, public relations, and all promotional materials
- Web site links
- Eden Park Equestrian Complex mailing list
- Identification on all sponsor boards
- Trophy recognition, if applicable, and participation in awards presentations
- VIP Treatment
Platinum Class Sponsorship is $5,000 for a single event, $15,000 for a series of events, and $30,000 for all events, regardless of venue type, over the show year. (Equal value of sponsor product may be acceptable as trade in exchange for cash value.)
Gold Class Sponsorship
Gold Class Sponsorship Events, featuring classes that offer a large amount of prize money, afford our sponsors a greater share of the audience participation and attention. These include, but are not limited to: grand prix-level classes, high-level amateur and junior jumper classes, Champion Hunter, Equitation, Medal classes, and the pony jumper grand prix classes. The prizes these classes offer often depend on the support of corporate sponsors and private benefactors, and the privileges and amenities associated with the Gold Class Sponsorship are:
- Naming rights for the sponsored class. Mentioned in all advertising (radio and television recognition where applicable), publishing, and promotional materials issued by Eden Park Equestrian Complex
- Company name/logo on obstacle in the arena during class
- (2) 3’ by 12’ banners in applicable arena and positioned in high-traffic areas. (Banners provided by sponsor)
- Public address announcements during the class and throughout the event
- Promotional photographic opportunities before and after the event
- Space for display booth near arena or other agreed upon high-traffic area
- Web site links
- Identification on sponsor boards
- Full-page advertisement in event’s official horse show program (Camera-ready advertisement provided by sponsor)
- Rights to advertise affiliation with Eden Park Equestrian Complex in all marketing materials for the event sponsored
- Participation in awards ceremony for sponsored class
- VIP Treatment
The Gold Class Sponsorship starts at $1,500 Other Sponsorship Opportunities Available
The following sponsorship options are available at all shows and include:
- Public Address announcements throughout event
- Web site links
- Identification on sponsor boards
- Banner positioned in arena or high-traffic area (to be provided by sponsor)
- Advertisement in Horse Show Program (camera-ready advertisement to be provided by sponsor)
- Participation in awards ceremony
- Promotional photographic opportunities before and after the event
- VIP Treatment
Levels of Involvement
| Individual Class Sponsorship |
$250 |
| Individual Division Sponsorship |
$500 to $1,500 |
| Hunter Classics Sponsorship |
$250 to $1,000 |
| Jumper Classics Sponsorship |
$1,500 to $3,500 |
| Exhibitor Parties Sponsorship |
$1,000 to $2,500 |
| Jump Sponsorship |
$500 to $2,500 |
| Ribbon and Trophy Sponsorship |
$100 to $1,500 |
| Coffee and Donuts Sponsorship |
$100 to $500 |
| Exhibitor Hospitality Tent Sponsorship |
$500 to $2,500 |
| Children’s Party Sponsorship |
$250 to $550 |
| Flowers Sponsorship |
$500 to $5,000 |
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